Bottom line is that after the release of this series, BMW had all time record sales. If that isn’t proof that making great content with great people about great stories isn’t effective, I don’t know what is. I directed, shot, and edited these films solo, with the amazing folks at The Simple Machine producing. BMW demanded something truly unique and magical for their 100 year anniversary and I’d say they got it. Others say the same.

Director: Serrini
Client: BMW
In partnership with The Simple Machine