This was a fun one. I had worked with Cannondale on a handful of projects before, and this one was going to be this epic riding film that we shot all over Europe on their top-of-the-line CAAD road bike. At one point, the creative direction changed at Cannondale and the spot was going to be scrapped. Crestfallen and not about to see all this beautiful footage go to waste, I wrote up a quick script which myself and Matt Jacob across the hall quickly recorded. Many festivals later, this is one of my most celebrated spots that was born out of pure love for the craft.

Writer / Director / Editor: Serrini
Agency: No Frames
Client: Cannondale