When asked by Honda to help launch their all-new Honda Goldwing, I wanted to make sure the brand left their old reputation behind and emerged as new, fresh, and innovative. It had been nearly 40 years and we all wanted to do something that would excite an entire new generation of riders. The result was 5 branded films to be leaked to the public over time that would get everyone buzzing about the brand. From historic and nostalgic, to action-adventure, we placed the all-new Goldwing front and center in nearly every genre. We even had Lucha Libre wrestlers. This was a director’s dream job, and as for the success of the new Goldwing, everyone seemed to be on board. Also, to this day, I think I’m the only person who has ever jumped a 900lbs. motorcycle on film.

Director: Serrini
Agency: Dailey LA
Client: Honda