To launch the biggest motorcycle event in Indian’s 100 year history we decided to lean on their rich past and culture to bring their new 2024 lineup into the public’s view. Amazing shoot with over 30 bikes, 5 locations, and an original 1928 Scout 101, this was a beautiful testament that cements the brand as a juggernaut in the automotive world. On the left the Anthem launch film, the right, a Feature and Benefit film.

Director / Editor : Serrini
Agency: The Simple Machine
Client: Indian Motorcycles