Working with Lincoln on the launch of their new MKZ, I produced a series of branded documentary films that focused on the unique talent that went into the creation of their Super Bowl spot that year (that was created by Twitter users). The films featured a variety of artists and specialists like photog Peter Hapek, automotive expert Robert Ratinoff, and actor Wil Wheaton. This piece highlighting jazz musician Fritz Wize is one example from the award winning series.

Director / Editor: Serrini
Agency: 1M1C
Client: Lincoln