Where you live in NYC is akin to what you drive in LA. For RXR Luxury Properties they desired the launch of their newest, white glove, ultra-lux location in New York to have a fun, familiar, and friendly feel that emphisized the seamless service they provide. The result is this fluid, dynamic, and cheeky piece that had new residents lining up to get in.

Director, Editor & Writer : Serrini
Agency: No Frames
Client: RXR Luxury Properties