I Love slow mo and stopping time and stains so when asked to come up with a face-melting concepts for Van Heusen’s revolutionary new Stain-Shield Tech I was definitely up for the challenge. Using “heritage cinema effects” (i.e. fishing wire) and a very very very fast camera along with some savvy editing magic we produced this fun little spot that sold a lot of shirts to a lot of clumsy people.

Director: Serrini
Agency: No Frames
Client: Van Heusen