Michael Andrews is a heavy hitter in the bespoke tailor world, working out of his opulent Soho workshop which is part lounge, part tailor, and all beautiful. Wanting to access a more broad range of clients and not just the 1% of the 1%, I put together this targeted branded doc that would surely get social chattering over the world’s most expensive suit ever made. The result was a landslide, especially on Reels and TikTok, where his name spread like wildfire to over 5 million views.

Director: Serrini
Client: Michael Andrews Bespoke